The Startups to look forward in 2014 – Birds Eye System

Birds Eye System

Name of Founder (s): Ravi Khemani, Brijraj Vaghani
Revenues: Pre Revenue
Industry Travel and Transportation

What it offers: The idea behind Birds Eye System’s flagship product, Traffline, is to provide real time traffic information on the roads. The information is provided across all medium like web, applications, SMS, email, social media and call center. The company has started off with providing real time road traffic information and will evolve to other types of information that users need on the road.

Growth Details & Expansion Plans: As of now Traffline is live in three cities of Mumbai, Delhi and Bangalore and in the next year take plans to expand to 10 cities. The company also plans to increase the type of information which it provides so that people on the road have varied and valid information.

Investors & Amount raised: The company raised Rs. 20 lakh from Centre for Innovation, Incubation and Entrepreneurship (CIIE) as seed investment and Rs. 2 crore from Indian Angel Network (IAN). The company recently raised an undisclosed Series A investment from Matrix Partners.

Source:Economic Times

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