5 great market research tools

Here are five tools which can offer you some assistance with gathering reliable market statistics on focused groups of onlookers:

AYTM (Ask Your Target Market)

AYTM.com (Ask Your Target Market) is a leading innovator in DIY online market research. You can define your exact target audience by drilling-down into a panel of over 4.5 millions of consumers find your ideal research respondents based upon their psychographic and demographic characteristics.

The responses from their panel starts at $0.95 per complete or send the survey to your own list free of charge and with no limitations. AYTM also offers qualitative research through one-on-one online video interviews; the cost depends on the size of the project.


GutCheck enables you to conduct 30-minute one-on-one online video interviews through its 3.5 million members in U.S. consumer panel. Respondents can be targeted through a variety of criteria, such as age and income. Results can be provided in less than 48 hours.


With 6.5 million panel members globally  uSamp provides custom targeting, as well as pre- defined consumer lists you can survey using its SurveyBuilder tool. Targets could include a specific country, a business-to-business audience, or an industry panel, such as food, automotive and travel. The results are provided in real time.


SurveyMonkey is best known for enabling you to send online surveys to your own lists. But it also offers a consumer panel that includes hundreds of thousands of survey respondents. Results are provided within seven days for $3 per completed survey, or in 3 days for $5 per completed survey.


Zoomerang is another well-known tool for surveying your own lists, but the company also has two million consumer panel members you can question using more than 500 targeting criteria.


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