In November Social media giant Facebook unveiled its new feature, Fundraisers, that provides fundraising tools for nonprofits.
Facebook’s VP of Product Management, Naomi Gleit, shared:
“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place. People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.
“Today we’re testing fundraisers – a new tool – and improving our Donate button, to allow people to donate to charities without leaving Facebook. We hope these features help nonprofits reach new supporters, engage their community and get the valuable funding they need to continue their good work.
“In 2013, we first tested different ways for nonprofits to fundraise on Facebook. As a company we have also partnered with organizations to create donation campaigns after major natural disasters, like the Nepal earthquake. And we hope these new tools will help these groups do even more.”
Gliet went on to explain that Fundraisers will allow nonprofits tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects such as building a clean water well or funding a clothing drive.
She also noted that people will be able to donate in just a few taps and share their donations with friends. All shared posts will also include a Donate button, making it easy for anyone who sees it to donate and join the fundraiser directly from News Feed.
In regards about how the donate buttons for pages and posts works, Gliet added:
“To help nonprofits increase donations, we’re improving our Donate button and making it available on Pages and posts. Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will give people an easy way to donate directly from News Feed. Both of these buttons will make it easy for supporters to contribute using a one-page form without leaving Facebook, and share that they donated with their friends.”
Facebook is currently testing Fundraisers with 37 partnered organizations, which includes Mercy Corps, National Multiple Sclerosis Society, and World Wildlife Fund.